LoveLove Films were delighted when we were commissioned to produce the latest character led animated TV advert for Imperial Cars.

Imperial Cars are a major used car supermarket with locations in Portsmouth, Southampton, Swanwick, Fleet, Northampton, Chertsey and three new sites opening by the end of the year. Imperial Cars approached LoveLove Films, excited to return to broadcast advertising with a variety of points they wanted to get across within their new TV commercial: such as a 360-degree view of any car’s interior and exterior on their website. LoveLove Films set about creating the perfect concept that would meet Imperial Cars’ needs.

LoveLove Films pitched the idea of creating an animated 30 second advert (above) that would focus on an animated character who needs to upgrade his car so visits Imperial Cars. They wanted to express the positives about the way they sell and why consumers should consider them for the purchase of their next vehicle. Our scriptwriter set about writing the advert promoting Imperial Cars’ brand value, openness and transparency, immersive online experience and choice of stock – adding humorous parts to the advert that would work well with the animated style.

From the script, our in-house animators set to work creating the characters. The animated staff in the showroom were based on real Imperial Cars staff, whilst the main character ‘Steve’ was designed to be similar to the average Imperial Cars buyer according to statistics.

On creating the animated advert, LoveLove Films’ Lead Animator states:

“It was great to get to work on this animated advert. We based the staff characters on real pictures of the Imperial Cars staff we were sent over, which was a nice touch! We love working in a mixture of 2D and 3D animation so this project was a lot of fun!”

Imperial Cars were thrilled with the final animated advert, which aired on Sky AdSmart around Birmingham, Dudley and Wolverhampton from the 14^th September.

To find out more about Imperial Cars, visit: https://www.imperialcarsupermarkets.co.uk/

For more information on how you can consider an animated, live action or mixed-media advert for your brand or business, contact LoveLove Films on 0044 (0)1202 537858 or email us at info@lovelovefilms.com