- Posted by info 07 Apr
Style and Substance: Getting Good Stories from Visuals
“A special effect without a story is a pretty boring thing” That quotation comes from a young George Lucas, the creative visionary behind Star Wars. To make Star Wars so successful George Lucas realised that spaceships, aliens and explosions weren’t the key to success, it was making original stories, characters and settings. Of course, Star
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- Posted by info 29 Mar
How Advertising uses Touching Storytelling
TV has never been more emotional and impactful. It isn’t being called a golden age for no reason. We’re not just talking about the programming. Even advertising is now trying to prey on viewers’ heartstrings by crafting mini narratives that, instead of showing the direct application of the product or service they’re pushing, focus on
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- Posted by info 04 Jan
How Cancer Research UK uses Impactful Storytelling
Cancer Research is a charity that, in addition to being renowned for its work in saving lives and increasing the survival rates of cancer victims, produces some incredible media content. Its videos are both promotional and impactful, something that many charities and businesses struggle to achieve. One of the key ways it has managed this
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- Posted by info 13 Nov
T’is the season to be Moggy – Brands launch Christmas adverts
As the last few months of 2015 continue to tick away, we find ourselves swapping talk of pumpkins and witches costumes for that of fairy lights and reindeer jumpers. Here at LoveLove Films, there is only one familiar topic on everyone’s lips; the snow-filled, festive myriad of Christmas adverts that have now been released! With
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- Posted by Snowy 01 Apr
THE POWER OF SKY ADSMART – AND WHY YOU SHOULD BE USING IT FOR YOUR BUSINESS OR BRAND
Interest targeted advertisements online have been around on Google since 2003, with major success. By using the interests and Internet activity of Internet users, Google are able to target particular advertisements at particular audiences. Facebook followed the trend, using ‘likes’ on their social networking platform to target particular advertisements based on the interests of their
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- Posted by Snowy 28 Mar
23.5 Degrees – Starbucks animated Christmas thank you!
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- Posted by Snowy 24 Mar
Storytelling: A powerful business tool
Storytelling forms part of all our lives. It is everywhere, and has been for thousands of years. From cave paintings to 140-character statuses on twitter, communicating through storytelling is one of the oldest traditions known in human history. The popularity of social media has undoubtedly increased this practice, which means our daily lives are filled
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- Posted by Snowy 29 Dec
Taking another look at VIRAL advertising in the year of 2014
At the end of last year we published a blog which focused on the most successful virals of 2013 and well you guessed it… it’s that time of year again. Viral marketing is becoming an increasingly established medium and is most definitely considered a buzzword at present. With the increasingly integrated place the Internet holds
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- Posted by Snowy 10 Nov
Mobile Advertising: The Introduction of Instagram Video Advertising
Today’s society is becoming increasingly mobile-centric, looking to their phones for entertainment and to stay connected with the rest of the world. Brand’s have become aware of this and are looking to capitalise on the situation through mobile advertising. Mobile advertising is a contemporary way of promoting a brand to their target market through various
Read More- Posted by Snowy 31 Oct
Sky AdSmart soars at the Media Week Awards.
We are delighted to announce that our partners at Sky AdSmart recently picked up the Media Innovation of the Year Award at the Media Week Awards. Sky AdSmart is an innovative new approach to TV advertising that changes the way that people at home view adverts on Sky. Interest targeted advertisements online have been
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