Bournemouth Tourism commissioned LoveLove Films to create a video that would encourage central and southern American students to study English in Bournemouth and Poole. They wanted a video that would show off the positive elements of Bournemouth, but which would also be emotional and relatable. Additionally, they wanted a video that would fit in with the Britain is GREAT campaign.
LoveLove Films came up with a concept and storyline for a character, who studies English as a foreign language in Bournemouth. It was decided to create a video with no dialogue so that it could be appreciated on a global level, with no language barrier. It was filmed in the early part of 2016 to a tight deadline, and involved filming multiple locations across Dorset. In the edit the Britain is GREAT branding was added to tie it into the larger campaign.
The video was uploaded to YouTube & Facebook and had a website built for it. The video has managed to gain more than 1 million views over various media platforms.
You can watch the final video here:
