Along with the advert, the Wear the Rose campaign by O2 has also established an online avatar creator, allowing fans to copy their favourite players. Once created, the avatars can be published on social media, in order to present support to the England Rugby team. Similar to ‘The Sims’, the avatar allows the users to chose from a range of hairstyles, face shapes and features to create a unique character.

This particular animation took over 12 months to produce, includes more than 6,500 hand-drawn and hand-coloured character frames and is the work of 30 animators! The team spent around 18,000 hours on this film, including lead animator, Dominic Carola, known for his work at Disney. The advert sees the players literally grow as their support increases, with its aim for to get us behind the England Rugby team, ready for the 2015 World Cup. England’s captain Chris Robshaw, along with Mike Brown and Courtney Lawes are presented in a variety of situations on their journey of realisation; the power of support can build them into giants.

“And those giants had the ‘determination, passion and pride’ in representing their nation.”
The Mirror

O2 has consistently hit over 1 million views for its adverts, and this one is on track to become one of their biggest hits. Nina Bibby (O2’s marketing director) wants to be seen as the brand that is stimulating the support for England’s Rugby team throughout the World Cup. Their support has not only been through this advert, but through the creation of the hastag #weartherose earlier on this year, their giveaways of shirts and finally their complete rebranding of their stores to include the rose on their signs. They say it feels like a natural celebration of their 20 years together.

The two minute film will be broadcast on Friday during an episode of ‘Gogglebox’, and will then be featured throughout channels such as; BT Sport, E4 and Dave. It will also be shown on cinema’s across England.

“Your support can make the England team bigger and stronger than ever before.”
YouTube Description

Why animation?

There are plenty of reasons why animation is becoming not only hugely popular with advertising, but also a widely effective form of media.

• Animations can combine a mixture of sound, movement and visuals which make it almost impossible to ignore.

• It can make complex situations appear simple, or make learning easier – and more fun!

• It grabs the viewer’s attention from the start, where as other forms of media can take longer for the audience to become invested in the piece.

• It can communicate quickly and efficiently – and can even make the boringest of topics interesting.

• Makes a lasting impression. Some adverts you tend to skim over or forget, but with animation you can create such fun and loveable characters, so the audience tends enjoy and appreciate the work – e.g.The Bear and the Hare.

With animation you can quite literally make the impossible possible. Animation allows you to create a world and environment that isn’t quite possible in reality – and is loved by children and adults alike – showing why it has become a hugely popular form of media.

Please note: we didn’t work on this project at all, we just think it’s a great peice of work! We LoveLove it!

Sources:

http://www.warc.com/Content/News/O2_lines_up_behind_England_rugby_team.content?ID=7fa79a20-c1a8-408f-93c0-42aa07cebbe3

http://www.blinkink.co.uk/d/elliotdear

http://www.mirror.co.uk/sport/football/news/englands-rugby-world-cup-stars-6412320

http://www.telecompaper.com/news/o2s-wear-the-rose-campaign-unveils-animated-tv-ad–1101486

http://www.campaignlive.co.uk/article/o2-rebrands-stores-ahead-rugby-world-cup/1361934

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However, the launch of Sky’s AdSmart is set to revolutionize the way in which viewers consume advertising and how businesses interact with their audiences. This innovative platform uses information provided by Sky users, such as postcode, gender & life-stage, and allows brands to target particular advertising campaigns at their target audiences, tailored specifically for them.
This allows the same brand to target neighbouring households, based on the demographic information provided, with different products, despite watching the same television show.

This is great news for businesses and brands, particularly smaller businesses, as it’s a cost effective way to target advertisements locally at a target demographic, yet still keeping in touch with programme genre. Rather than limiting advertising to local radio and Internet services, Sky AdSmart allows smaller businesses televisual airtime, allowing a direct connection to a precise & pertinent target audience within the of 10.5 million active Sky TV subscribers. Sky AdSmart can also be used by larger businesses to target specific viewers, for instance; a new shop launch in a specific location.

A major advantage to Sky AdSmart is there is no wastage with advertisements, meaning that the potential viewer’s Sky Box needs to be on and the viewer needs to be interacting with the Sky Box for the advertisement to be played. Businesses can determine when viewers see the advertisement, and how many times they see it, with Sky AdSmart tracking the campaign performance.

With Sky AdSmart being used by many major companies, such as Tesco, RBS & Audi, it seems like a great landmark in televisual advertising, helping expand the customer base of local businesses and allowing audience’s to access smaller, local brands. With Sky reporting that 25% of the brands signed up for the service are either new to television advertising, or have previously left the market, it seems like a great new juncture in the future of advertising. Here at LoveLove, we’re currently working on a number of Sky AdSmart television advertisements, so feel free to drop us a line on info@lovelovefilms.com or call now on 01202 557858 to see how we can create your new television advert!

For further information watch the Sky AdSmart Case Study Video here: http://www.skymedia.co.uk/Microsites/sky-adsmart-case-study-video.aspx

Sources:

http://corporate.sky.com/media/key_facts_and_figures

http://corporate.sky.com/media/press_releases/2014/sky_adsmart_launch

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The popularity of social media has undoubtedly increased this practice, which means our daily lives are filled by these stories now more than ever. In one-way or another, we are constantly telling stories. The impulse to tell them is universal: whether you are telling your friend about what you did last weekend or maybe recalling something you saw on TV this morning, you are unknowingly already building a narrative.

Think of it like this: your weekend affairs most likely involved a bunch of mundane, boring deeds too, yet to your friend you are probably only narrating the most interesting bits. You crop, edit and, without even realising, you have created a narrative structure devised to keep your friend’s interest and attention by carefully selecting what to leave out and what to keep in.

This happens more often than we think, and even the way we tell these stories varies depending on who’s listening. You probably won’t tell your boss about how crazy your Saturday night was, but instead might tone it down a bit to a more appropriate level. My point is: we are all experienced storytellers to some degree.

The reason we convey information like this is because that is how we help make sense of the world. Storytelling is one of the most fundamental communication methods; it helps maintain interest by both involved and makes social interactions more exciting. This means its engaging and exciting nature makes us more likely to listen and, more importantly, remember what we are being told.

But why is that relevant? Well, if that is our method of choice to transmit information to one another, it only makes sense to make use of it when we want someone to listen to what we have to say.

Marketing experts have made use of this trick endlessly with their advertising campaigns. There are many ways to tell a story, and they all come in different shapes and forms. Some brands use real life stories to accompany their products, which try to portray a message that the brand uses as its motto.

Sainsburys has done this throughout its new Advert campaign, producing an ad that tells an incredible stories which can even manage to bring tears to your eyes.

Of course, not all the stories that appear on adverts are based on historical events, yet they can work as well if they manage to engage the audience. Stella Artois’ videos have a tendency to make you feel like you’re watching a very short film and not a TV advert. They build narratives that engage with the audience as much as films do, even providing a twist at the end of the short in this example:

Now taking it to the other extreme, the Old Spice adverts are a great example of stories that are clearly made up and don’t follow a conventional narrative structure. These adverts break the fourth wall and directly address the viewer, making it more engaging for audiences who have short attention spans and might not be paying much attention to the ad breaks. Its extremely impossible and unrealistic stories manage to keep the audience’s attention due its snappiness and humour.

Seasonally themed viral videos have sprung up extensively. Westjet’s Christmas viral “WestJet Christmas Miracle”, which in 10 days has managed to gain 30 million views around the globe.

The theme of the viral is simple, but highly accessible. Its title teases the viewer, with the promise of an old fashioned Christmas miracle, and the resulting viral does not let down. The content, a documentary of WestJet customers being asked what they want for Christmas by Santa before boarding a plane, and then receiving their wishes after landing, has managed to connect with a worldwide audience by spreading Christmas cheer.

It has at the very least managed to spread WestJet’s name around the world. WestJet have accumulated a significant following. Currently they have 27000 subscribers; something gained over time. To see the positive increase in viewership all that needs to be done is look at their videos over time. Their April Fools video from several years ago “WestJet introduces state of the art money saving feature” has managed 500,000 views. One year later their April Fools video WestJet introduces child free cabins managed to gain almost 1 million viewers. The Christmas miracle has managed 30 million. Their next viral video will almost definitely get viewers in the millions too now their name has been established like never before. And millions is the worst case scenario.

How to take advantage of it? Very simple: embrace it. If you want to stand out during a presentation and want to leave a mark on peoples memories, use storytelling to engage with your audience. Don’t be too formal and saturate people with facts and figures; tell a story people can relate to instead.

Keeping the attention of the audience is crucial; then once you lose it it’s gone forever. In order to make people remember you it is important to spark their curiosity, to build anticipation through compelling narratives that are changing constantly. Don’t give your audience the chance to tune off for even one second. Keep things moving; engage them.

Presentations, important meetings, interviews and especially advertising; these are all parts of professional life to which storytelling can become a great asset.

People nowadays have incredibly short attention spans, which makes attempting to keep their interest one of the toughest jobs out there. By making use of storytelling you can overcome this difficulty and not only reach the audience you want but also keep their most valued and precious attention.

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As well as using polished camerawork and well cut editing we have also utilized modern and innovative motion graphics animations to make the viewing of the video interesting and engaging for its audience.

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LoveLove Films are excited to announce that we have been working alongside WSX Enterprises creating videos that highlight the success of their conference ‘Dorset Women, Go Digital‘.

It was an inspirational event exploring how you can use digital technologies to work smarter, manage your business more efficiently and free up time to live your life the way you want. The event featured time saving, tech-savvy tips to help maximise sales, provide amazing customer service and carry out your admin with ease.

The Dorset Women, Go Digital conference consisted of an interactive mix of presentations and discussion, where individuals were encouraged to share their own knowledge and experience in a relaxed and friendly environment.

Our producer Georgina Hurcombe can be quoted: ‘It was a fantastic event which saw a turn out of 100 plus guests. We found the speakers to be inspiring and what a fabulous location Kingston Maurwood is.

Please check out both of the videos below.

Dorset Business Women, Go Digital – Highlights

Dorset Business Women, Go Digital – Top Tips

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We are delighted to announce that our partners at Sky AdSmart recently picked up the Media Innovation of the Year Award at the Media Week Awards.

Sky AdSmart is an innovative new approach to TV advertising that changes the way that people at home view adverts on Sky. Interest targeted advertisements online have been around on Google since 2003, with major success. By using the interests and Internet activity of Internet users, Google are able to target particular advertisements at particular audiences. Facebook followed the trend, using ‘likes’ on their social networking platform to target particular advertisements based on the interests of their users. However, in traditional broadcast media, such as national radio and television, advertisements have been general. Although companies attempt to focus particular advertisements based on the viewing habits of the audience, this may not accurately reflect the socioeconomic background of the viewers.

However, the launch of Sky’s AdSmart is set to revolutionise the way in which viewers consume advertising and how businesses interact with their audiences. This innovative platform uses information provided by Sky users, such as postcode, gender & life-stage, and allows brands to target particular advertising campaigns at their target audiences, tailored specifically for them.
This allows the same brand to target neighbouring households, based on the demographic information provided, with different products, despite watching the same television show.

This is great news for businesses and brands, particularly smaller businesses, as it’s a cost effective way to target advertisements locally at a target demographic, yet still keeping in touch with programme genre. Rather than limiting advertising to local radio and Internet services, Sky AdSmart allows smaller businesses televisual airtime, allowing a direct connection to a precise & pertinent target audience within the of 10.5 million active Sky TV subscribers. Sky AdSmart can also be used by larger businesses to target specific viewers, for instance; a new shop launch in a specific location.

A major advantage to Sky AdSmart is there is no wastage with advertisements, meaning that the potential viewer’s Sky Box needs to be on and the viewer needs to be interacting with the Sky Box for the advertisement to be played. Businesses can determine when viewers see the advertisement, and how many times they see it, with Sky AdSmart tracking the campaign performance.

With Sky AdSmart being used by many major companies, such as Tesco, RBS & Audi, it seems like a great landmark in televisual advertising, helping expand the customer base of local businesses and allowing audience’s to access smaller, local brands. With Sky reporting that 25% of the brands signed up for the service are either new to television advertising, or have previously left the market, it seems like a great new juncture in the future of advertising.

Again, a big congratulations to our friends at Sky AdSmart on their award. If you’d like to know more about how Sky AdSmart can help you really reach out to your target audiences contact us here at info@lovelovefilms.com.

For further information watch the Sky AdSmart Case Study Video here: http://www.skymedia.co.uk/Microsites/sky-adsmart-case-study-video.aspx

Sources:

http://corporate.sky.com/media/key_facts_and_figures

http://corporate.sky.com/media/press_releases/2014/sky_adsmart_launch

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LoveLove Films have been working with the Dorset Police force to produce content regarding domestic abuse and stalking and harrassment in the UK.

The videos that LoveLove Films have created for the Dorset Police force focus on Domestic Abuse and Stalking and Harassment and aim to be a powerful tool for altering the perceptions of working police officers. The videos will be used for training purposes by both the Dorset Police force and the Avon and Somerset Police force.

The videos were created through animating interviews of victims of both domestic abuse and stalking and harassment. Each video has a specific individual training aim, while all lead to one objective: to make the police force more effective in safeguarding victims.

The animations created evoke a range of emotion and sensitivity from the interviews and experiences captured from real life victims, whose identity and anonymity through the use of animation, actors and voiceover artists has been preserved. The animations allow officers to view the scenarios presented to them in an original and thought-provoking manner. These videos give an insight into what the victims of domestic abuse or stalking and harassment felt at the time, and thus, as a result will potentially lead to an improved

and more efficient police response in the future.

Facts (provided by Women’s AID and The Guardian)

• One incident of domestic violence is reported to the police every minute.

• On average, 2 women a week are killed by a current or former male partner.

• More than 1.1 million or 7% of women and 720,000 or 4% of men have been victims of some kind of domestic abuse in the past year, official crime figures reveal. (2014)

• The latest figures from the Crime Survey for England and Wales also reveal that there were an estimated 406,000 victims of sexual assaults last year and nearly one million victims of stalkers. More than two-thirds of these were women.

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Here at LoveLove we believe using animation can be a great solution when attempting to explain your services to new customers. Explainer videos are a great way to brighten up your company’s website or maybe advertise a new service online, so we want to show you how to make the most out of it.

Motion graphics is a great format to use when creating an explainer video. It is a form of 2D animation that can take on a variety of different styles. At LoveLove we realised that the best way to explain what motion graphics really is was to put together an explainer video that would do it for us, sort of like a motion graphics-ception.

LoveLove’s motion graphics explainer video

Animation is a great and unique way to reach your audience, which is why we have compiled a list of reasons why you should use this format when creating an explainer video:

1. Simplicity

The best way to make a potential customer understand exactly what it is you do when they’ve never heard of you before is to explain it in a clear, concise way. Through the use of motion graphics, you can do just that by creating a video that conveys your message in the simplest way possible without patronising your audience.

2. Endless possibilities

Since you’re not working with real people or shooting on location anymore, you have absolutely no boundaries when going about creating your video. There is no limit as to what you can achieve; animation makes everything possible.

Oh, so you want your newest services to be explained by a purple alien in a tutu? No problem; with motion graphics anything you can think of can materialise on screen thanks to the talent of computer animators.

3. Increased engagement

The use of animation works best to engage with audiences. It can attract more attention than regular videos due to its snappiness and the freshness of its format. Bright colours, simplicity, highlighted information; its direct approach works wonders to keep the viewer from tuning off.

4. Lower production costs

Due to the motion graphics being produced directly from a computer, you can avoid high production costs that come with shooting live action. Animation saves all that trouble and therefore saves you time and money, which is great if you’ve got a small budget or are running on a tight deadline.

5. Uniqueness

Animation is used in advertising often, yet it still holds that unique factor that audiences love. Using motion graphics will make you stand out from your competitors by reaching audiences in an interesting, unusual way. Animation can be formal yet it also screams modernity, which will make your company appear professional while at the same time keeping up to date with current marketing trends.

6. Audience adaptability

Due to the flexibility motion graphics provides, the video you want to create can be specifically tailored to the audience you want to reach. The tone and style of the videos can be modified to appeal to all audiences thanks to animation’s incredible adaptability.

7. To the point

When creating an animated video, you ensure only the most important information is conveyed to the viewer. That way, all unnecessary ‘white noise’ is avoided and only the most essential information is transmitted. There’s so much going on in live action videos that sometimes the viewer can get distracted and forget what the message actually is. Animated explainer videos ensure your point gets across by focusing on the main message and avoiding saturating your audience with too much information.

Video we produced for  Aspin UK

Video Produced for ISEB

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Linsar is ready to present the first in a new series of exciting videos produced by LoveLove Films that will help increase brand awareness as well as promote their latest products.

Linsar are independent technology experts who specialise in Televisions with cutting edge features and Domestic Appliances. Linsar’s products are available throughout the UK in over 600 independent retailers including John Lewis.

The current series of videos help give insight into Linsar’s brand values and history, explain televisual technology, as well as promote their range of products.

Recently the LoveLove Films team hosted a shoot for our client Linsar in our studio space. See the blog post here. LoveLove Films continued relationship with Linsar, which previously saw the creation of Loveloves’ Linsar film at the Euronics Showcase, is to be followed by their latest product demonstration video.

Using the latest in 3D animation technology, LoveLove Films’ production team put together several engaging videos. Additionally, using animation combined with live action has allowed Linsar to have videos that are unique and also

have that modern, innovative and cutting-edge quality to them.

The videos are set to appear on Linsar’s brand-new website over the coming weeks and will additionally air on their retailers websites, in stores and on John Lewis online with Audio Visual Buying Administrator for John Lewis stating the video ‘is really strong. Clear and concise.’ Linsar will also make use of them during public events and meetings in order to further promote their brand and image.

The product video, created by LoveLove Films features 3D models of the latest Linsar TV related technologies. Check it out below!

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