Well, in anticipation of father’s day, Thortful Card Company  needed us to produce a short video asking its participants what was the most memorable, thoughtful or best advice their fathers gave them growing up.

LoveLove Films was commissioned by Little Bird PR, a dedicated and passionate PR company who cover a wide range of public relation areas, to create a video that was as fun and unique as Thortful itself. In this heart-warming and humorous two-minute piece we see a range of people, aged from 5 to 50, tell our crew their own individual stories. The staff here at LoveLove found it very interesting to see such a wide variation of advice given from fathers throughout different generations, such as telling their children to just be themselves through to saying that mummy’s always right. In particular this video also highlights the importance that to be a father figure it doesn’t have to be biological, with one interviewee saying that growing up his father figure was his granddad, showing that a father child bond goes much deeper than just genetics.

The recently released video has already made quite an impact online. It has been featured in press publications such as the Daily Mail Online and is generating much discussion on social media.

Launched in April 2015, Thortful are a quirky and upcoming greeting card company who sell endearing and contemporary cards for any occasion, and the best part is their cards can be created by you! With the option to ‘become a creator’ on their website, Thortful believe that anyone can be creative and showcase their talents through their wonderful card designs. With over 2 million greeting cards sold in the UK every day, it’s great to see how Thortful are giving individuals the opportunity to let their creativity thrive and for their cards to be enjoyed worldwide. Visit their website here.

See the full video here:

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However, the launch of Sky’s AdSmart is set to revolutionize the way in which viewers consume advertising and how businesses interact with their audiences. This innovative platform uses information provided by Sky users, such as postcode, gender & life-stage, and allows brands to target particular advertising campaigns at their target audiences, tailored specifically for them.
This allows the same brand to target neighbouring households, based on the demographic information provided, with different products, despite watching the same television show.

This is great news for businesses and brands, particularly smaller businesses, as it’s a cost effective way to target advertisements locally at a target demographic, yet still keeping in touch with programme genre. Rather than limiting advertising to local radio and Internet services, Sky AdSmart allows smaller businesses televisual airtime, allowing a direct connection to a precise & pertinent target audience within the of 10.5 million active Sky TV subscribers. Sky AdSmart can also be used by larger businesses to target specific viewers, for instance; a new shop launch in a specific location.

A major advantage to Sky AdSmart is there is no wastage with advertisements, meaning that the potential viewer’s Sky Box needs to be on and the viewer needs to be interacting with the Sky Box for the advertisement to be played. Businesses can determine when viewers see the advertisement, and how many times they see it, with Sky AdSmart tracking the campaign performance.

With Sky AdSmart being used by many major companies, such as Tesco, RBS & Audi, it seems like a great landmark in televisual advertising, helping expand the customer base of local businesses and allowing audience’s to access smaller, local brands. With Sky reporting that 25% of the brands signed up for the service are either new to television advertising, or have previously left the market, it seems like a great new juncture in the future of advertising. Here at LoveLove, we’re currently working on a number of Sky AdSmart television advertisements, so feel free to drop us a line on info@lovelovefilms.com or call now on 01202 557858 to see how we can create your new television advert!

For further information watch the Sky AdSmart Case Study Video here: http://www.skymedia.co.uk/Microsites/sky-adsmart-case-study-video.aspx

Sources:

http://corporate.sky.com/media/key_facts_and_figures

http://corporate.sky.com/media/press_releases/2014/sky_adsmart_launch

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The popularity of social media has undoubtedly increased this practice, which means our daily lives are filled by these stories now more than ever. In one-way or another, we are constantly telling stories. The impulse to tell them is universal: whether you are telling your friend about what you did last weekend or maybe recalling something you saw on TV this morning, you are unknowingly already building a narrative.

Think of it like this: your weekend affairs most likely involved a bunch of mundane, boring deeds too, yet to your friend you are probably only narrating the most interesting bits. You crop, edit and, without even realising, you have created a narrative structure devised to keep your friend’s interest and attention by carefully selecting what to leave out and what to keep in.

This happens more often than we think, and even the way we tell these stories varies depending on who’s listening. You probably won’t tell your boss about how crazy your Saturday night was, but instead might tone it down a bit to a more appropriate level. My point is: we are all experienced storytellers to some degree.

The reason we convey information like this is because that is how we help make sense of the world. Storytelling is one of the most fundamental communication methods; it helps maintain interest by both involved and makes social interactions more exciting. This means its engaging and exciting nature makes us more likely to listen and, more importantly, remember what we are being told.

But why is that relevant? Well, if that is our method of choice to transmit information to one another, it only makes sense to make use of it when we want someone to listen to what we have to say.

Marketing experts have made use of this trick endlessly with their advertising campaigns. There are many ways to tell a story, and they all come in different shapes and forms. Some brands use real life stories to accompany their products, which try to portray a message that the brand uses as its motto.

Sainsburys has done this throughout its new Advert campaign, producing an ad that tells an incredible stories which can even manage to bring tears to your eyes.

Of course, not all the stories that appear on adverts are based on historical events, yet they can work as well if they manage to engage the audience. Stella Artois’ videos have a tendency to make you feel like you’re watching a very short film and not a TV advert. They build narratives that engage with the audience as much as films do, even providing a twist at the end of the short in this example:

Now taking it to the other extreme, the Old Spice adverts are a great example of stories that are clearly made up and don’t follow a conventional narrative structure. These adverts break the fourth wall and directly address the viewer, making it more engaging for audiences who have short attention spans and might not be paying much attention to the ad breaks. Its extremely impossible and unrealistic stories manage to keep the audience’s attention due its snappiness and humour.

Seasonally themed viral videos have sprung up extensively. Westjet’s Christmas viral “WestJet Christmas Miracle”, which in 10 days has managed to gain 30 million views around the globe.

The theme of the viral is simple, but highly accessible. Its title teases the viewer, with the promise of an old fashioned Christmas miracle, and the resulting viral does not let down. The content, a documentary of WestJet customers being asked what they want for Christmas by Santa before boarding a plane, and then receiving their wishes after landing, has managed to connect with a worldwide audience by spreading Christmas cheer.

It has at the very least managed to spread WestJet’s name around the world. WestJet have accumulated a significant following. Currently they have 27000 subscribers; something gained over time. To see the positive increase in viewership all that needs to be done is look at their videos over time. Their April Fools video from several years ago “WestJet introduces state of the art money saving feature” has managed 500,000 views. One year later their April Fools video WestJet introduces child free cabins managed to gain almost 1 million viewers. The Christmas miracle has managed 30 million. Their next viral video will almost definitely get viewers in the millions too now their name has been established like never before. And millions is the worst case scenario.

How to take advantage of it? Very simple: embrace it. If you want to stand out during a presentation and want to leave a mark on peoples memories, use storytelling to engage with your audience. Don’t be too formal and saturate people with facts and figures; tell a story people can relate to instead.

Keeping the attention of the audience is crucial; then once you lose it it’s gone forever. In order to make people remember you it is important to spark their curiosity, to build anticipation through compelling narratives that are changing constantly. Don’t give your audience the chance to tune off for even one second. Keep things moving; engage them.

Presentations, important meetings, interviews and especially advertising; these are all parts of professional life to which storytelling can become a great asset.

People nowadays have incredibly short attention spans, which makes attempting to keep their interest one of the toughest jobs out there. By making use of storytelling you can overcome this difficulty and not only reach the audience you want but also keep their most valued and precious attention.

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As well as using polished camerawork and well cut editing we have also utilized modern and innovative motion graphics animations to make the viewing of the video interesting and engaging for its audience.

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ISEB is probably best known for producing the Common Entrance examinations which boys and girls sit to gain entry to some of the best independent schools in the UK and overseas. The examinations are set by highly qualified and experienced teachers from the country’s leading schools and are widely regarded as the gold standard for assessment at 11+ and 13+.

In recent years, the Board has added considerably to the range of assessments it offers. In particular, the online and adaptive Common Pre-Tests have transformed the selection process for many pupils. Tiered papers and scholarship examinations are also available in a wide range of subjects, together with new online, auto-marked assessments in Mandarin Chinese, which can be taken at any age.

ISEB contacted LoveLove Films and we were tasked with creating an animation that reflected and succinctly detailed their available services. The video LoveLove Films has created for ISEB effectively highlights the many services ISEB has ?to offer. The video showcases ISEB’s USPs (unique selling points), e.g. ‘The examinations are set by highly qualified and experienced teachers from the country’s leading schools’ and how ‘in recent years, the Board has added considerably to the range of assessments it offers’. The video balances artistic visuals with a clear and poignant message about the highly innovative approach ISEB take to common entrance examinations.

‘We approached LoveLove Films to create an animation for us with quite a tight timescale. As this was our first venture into the world of animation, we needed some guidance and examples. LoveLove were supportive throughout the whole journey, from the introductory meeting over coffee to discuss our requirements, then sending examples of animations and voice-overs for us to consider, right through to the final sign off. They were able to adapt the animation to meet our budget and were flexible when we wanted to make changes. Throughout the whole process we had regular and swift responses to our queries and feedback. We are very happy with the final result which went down very well at our National Conference.’ – Shona Baker, ISEB.

Watch the video below:

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LoveLove Films are excited to announce that we have been working alongside WSX Enterprises creating videos that highlight the success of their conference ‘Dorset Women, Go Digital‘.

It was an inspirational event exploring how you can use digital technologies to work smarter, manage your business more efficiently and free up time to live your life the way you want. The event featured time saving, tech-savvy tips to help maximise sales, provide amazing customer service and carry out your admin with ease.

The Dorset Women, Go Digital conference consisted of an interactive mix of presentations and discussion, where individuals were encouraged to share their own knowledge and experience in a relaxed and friendly environment.

Our producer Georgina Hurcombe can be quoted: ‘It was a fantastic event which saw a turn out of 100 plus guests. We found the speakers to be inspiring and what a fabulous location Kingston Maurwood is.

Please check out both of the videos below.

Dorset Business Women, Go Digital – Highlights

Dorset Business Women, Go Digital – Top Tips

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Today’s society is becoming increasingly mobile-centric, looking to their phones for entertainment and to stay connected with the rest of the world. Brand’s have become aware of this and are looking to capitalise on the situation through mobile advertising. Mobile advertising is a contemporary way of promoting a brand to their target market through various apps and social networking sites, using sponsored images, posts and videos.

Short video ads are extremely important on the mobile platform, simple and punchy videos that stimulate and engage the user. After months of testing, Instagram, who are owned by Facebook, have deals for 15-second auto play slots for Activision, Banana Republic, CW, Disney and Lancôme that will appear over the next few coming weeks. For instance, Activision are promoting the next instalment to the video game franchise Call of Duty. Auto play is a feature used on Instagram in which when the user scrolls over a video, it will begin to play automatically, this is also featured on the Facebook website in the news feed section. This removes the users decision as to whether they want to view the video or not, although they can simply just keep scrolling downwards to stop the video.

Popular mobile messaging app and mobile advertising rival Snapchat put forth their first mobile advert this week, with a deal with Universal Pictures to promote their movie ‘Ouija’. The ad was featured in their recent updates section and appeared in the same way as which a users ‘story’ is displayed. This gave the users a choice as to whether they wished to watch the advertisement or not, if they decided against viewing it then the ad would disappear from their recent updates within 24 hours. The company are seeing the addition of ads to their app as not a big deal due to this option to view; “No biggie” as the company said in its recent blog.

Some users may find it intrusive to suddenly have adverts on a, so far, commercial free app. Instagram’s auto play feature could potentially cause issues and negative comments from users as it risks the feeling of the ad being forced upon them, where as Snapchat are still giving the option to its user’s they are less likely to receive complaints or negative feedback.

Instagram has been particularly hands on with the brands in regards to their static image ads, which were launched last year, and they have been the same when it comes to the videos. They review all clips to ensure they contain fresh new content that will fit in with their platform, not just repurposed TV or web commercials.

“Instagram is almost a magazine, and it wants its ads like in a magazine, to be just as compelling as content” – James Borow, CEO of Digital Marketing Platform ‘Shift.’

Instagram have so far been very selective about who’s ads will feature on their app and the content that will be within them, but with the demand for mobile advertising becoming increasingly popular, how long will it be before they drop their standards and allow for self-serve advertising like many other social networking platforms offer.

Short form video media is an extremely useful tool for promoting your brand and accessing a wide audience. Although Instagram isn’t yet accessible for just anyone to create his or her own ads, a look to the future suggests this will not always be the case and there are many other platforms available to advertise on. So if you’re thinking about taking that next step and want to advertise your brand, there is definitely something we can do to help. From localised adverts centred on small regions to bigger national or international projects, we will do everything to help you reach out to the audience you want.

Get a further insight into what exactly we do at LoveLove by checking out our website at www.lovelovefilms.com

If you want to discuss how LoveLove Films can create some exciting and affordable TV commercials for your brand contact us now at: info@lovelovefillms.com or call 0044 (0)1202 537858

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Over the weekend the LoveLove Films team had the pleasure of recording the promo of the 2014 Southampton Boat Show’s highlights, with the intention of promoting future Boat Shows to a wide audience.

LoveLove Films was briefed to create an innovative promotional video, focusing on a particular family’s experience of this year’s event to highlight the fact that the show is full of fun and exciting activities for all ages. LoveLove Films were assigned the project days before the shooting began, exhibiting the company’s reliability for producing projects with a fast turnaround.

After the successes of our recent 3D animated television commercial for the Southampton Boat Show and previous advert for the London Boat Show, LoveLove Films was keen to create something just as visually exciting and widely appealing. We spent the weekend following a family’s fun filled exploits of the show, capturing them sailing, rock climbing, Ferris wheel riding, and generally having a great time.

The entire team loved shooting this year’s lively impressive event, and is incredibly excited to soon be debuting a slick video showcasing what the Southampton Boat Show has to offer.

The animated commercial for the 2014 Boat Show is currently airing on television and was broadcast last Saturday during a break in the TV show the X Factor, which regularly attracts over eight million viewers.

See our 2014 Southampton Boat Show advert here:

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